Regulation of complementary and alternative medicine in the EU

Project Summary

Background & Problem Statement

The market for Complementary and Alternative Medicine (CAM) in the European Union is vast, valued at billions of euros annually. Despite this, the sector operates in a legal and regulatory grey zone, where many treatments and devices lack scientific validation but continue to be widely marketed and used. The absence of proper oversight results in financial losses for consumers, ineffective or even harmful treatments, and an erosion of trust in evidence-based medicine.

Current legislation does not adequately address the proliferation of CAM products and services. While conventional medical devices and pharmaceuticals undergo rigorous testing and approval processes, many CAM-related devices and therapies evade scrutiny by exploiting loopholes, such as disclaimers stating they are “not intended for medical treatment.” This creates a situation where unverified technologies are freely sold, misleading consumers and sometimes endangering lives.

The proposed initiative aims to:

Map and Analyze the CAM Landscape

Conduct a comprehensive survey of CAM products and services in the EU.

Categorize them based on their claims, scientific support, and legal status.

Identify key players, from manufacturers to distributors and practitioners.

Evaluate Scientific and Legal Aspects

Assess the biomedical and technical validity of CAM devices.

Examine legal frameworks across EU countries to identify inconsistencies and gaps.

Investigate how existing consumer protection laws apply to CAM products.

Develop Regulatory and Policy Recommendations

Propose stricter certification standards for CAM devices.

Suggest mechanisms for monitoring and assessing new CAM products entering the market.

Define guidelines for transparent advertising and consumer protection.

Raise Public Awareness and Advocacy

Educate the public on the risks associated with unverified CAM treatments.

Provide tools (such as AI-driven analysis) for consumers to assess CAM claims.

Collaborate with regulatory agencies, scientific institutions, and journalists to combat misinformation.

Expected impact

Increased consumer protection against fraudulent CAM practices.

Stronger regulation and oversight of CAM devices and therapies.

Improved public understanding of evidence-based medicine versus pseudoscientific claims.

A framework for responsible integration of scientifically validated alternative treatments into healthcare systems.

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Cooperation: Stanislaw Iwanczak, Katowice Oncology Center, Poland

Related topic: Bioresonance